Career options

Do you want to be a Content Creator?

Female content creator and influencer on Instagram
© Freepik

If you’re an expert in your field and are good at expressing yourself through your writing, vlogging or photography, becoming a content creator could be an interesting option. Creating content is one of the key jobs to succeed in the digital marketing industry.

What’s this career about?

A content creator creates educational or entertaining pieces of content. These could be texts, videos, audio files, images or other types of graphics like infographics.

Becoming a content creator can be challenging in the beginning, but it is overall fun and rewarding if you are creative. Writing and creative thinking lie at the core of being a content writer and creator. Still, content creation isn’t just about crafting words. It can be everything from managing social media to designing brochures to creating videos.

Content creators may be known by different names:

Influencers on social media have knowledge and expertise on a specific topic. They put up regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views.

Cover of the October 2022 issue of The Teenager Today featuring Sriya Lenka

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Dr Vibha Gupta, a feature writer, is a Ph.D. in Mathematics from IIT Roorkee. Her book Careers: A Pathfinder and articles in various publications are an attempt to guide students in choosing a career according to their natural strengths, talents and skills.

Dr Vibha Gupta

Dr Vibha Gupta, a feature writer, is a Ph.D. in Mathematics from IIT Roorkee. Her book Careers: A Pathfinder and articles in various publications are an attempt to guide students in choosing a career according to their natural strengths, talents and skills.