The book is an honest and real take on the journey of one of India’s top influencer-creators navigating the world of fashion blogging and entrepreneurship.

This is the story of how Masoom Minawala, despite multiple setbacks and failures, scaled to the top — and how you can too. Brutally honest, the book is packed with Masoom’s secrets on how to build a new age business and survive in the dynamic world. The book offers valuable insights into the world of social media influencing and the effort required to succeed in a competitive industry. What sets this book apart is its relatability; many readers will find themselves identifying with Masoom’s aspirations and dilemmas.

She’ll Never Make It is a compelling read that inspires readers to pursue their passions with determination and resilience.

Available at Title Waves, Mumbai.

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Preparing for a career as a makeup artist requires a combination of technical knowledge, hands-on experience, and interpersonal skills. The scope is vast, and with dedication and continuous learning, you can turn your passion for makeup into a thriving and rewarding career.

What’s this career about?

Makeup artists are no longer people who run a beauty parlour. Nowadays, the makeup industry is a major industry. There are several different types of makeup artists, each with their own specialties and areas of expertise. Here are some of the most common types of makeup artists:

Makeup artists in the beauty and cosmetic industry work with brands, cosmetic companies and beauty salons to provide makeup services and promote products.
Bridal makeup artists focus on creating beautiful and long-lasting looks for brides, and members of the bridal party.

Fashion makeup artists specialize in creating makeup looks for fashion shows, runway presentations, and editorial photoshoots. These artists may also be involved in product development, testing and advising on trends. This career option requires a strong understanding of products, techniques and the ability to connect with customers. They may work as brand ambassadors, conducting makeup demonstrations, providing education and training and creating makeup looks to showcase the brand’s products.

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Wig wear

It is believed that wigs became fashionable in society after King Louis XIV and Charles II of England decided to wear them. They wore it to hide their baldness but that didn’t stop other members of court from wearing wigs. The price of a wig ranged from 25 to 800 shillings. White-haired wigs were the most popular of all. Some elaborate wigs were up to four feet in height! Not surprisingly, wig-makers did brisk business and offered a host of services ranging from custom-designing to periodic cleaning, repair, powdering and scenting wigs.

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I am 15 years old and want to become a Creative Director in Fashion or a fashion stylist/editor. Which stream should I opt for in Class XI? If Humanities, then what subjects are preferable? Kindly guide me also about undergraduate programmes.
Kejhal Kalra

Creative directors in the fashion industry may be known as an art director for a high-fashion magazine; or a creative director of a fashion design company overseeing the design of apparel. No matter the format in which they work, creative directors in the fashion industry use their skills of creativity in exercising concepts, communication, leadership and industry-related technology. They are expected to keep up with fashion trends and developments to produce trendy outfits for your department store or magazine. In short, a Creative Director’s job is to reinforce or recreate the brand aesthetic.

It is not an area where you can become a creative director just after doing a particular course. First you have to work as a copywriter, designer, art director or do a similar creative job, and show an aptitude not only for the creative side, but for the business side of advertising and marketing. On an average, you would need about 5-8 years of experience in a senior or management position in order to be considered for a creative director position. To become a copywriter you need a degree in Mass Communication. To become a designer, go for a Bachelor’s in Fashion Designing. For both these courses, eligibility is 10+2 with any stream.

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The National Institute of Fashion Technology (NIFT) (nift.ac.in) is a premier institute of design, management and technology. It offers four year B.FTech. at its following centres: Bengaluru, Bhubaneswar, Chennai, Gandhinagar, Hyderabad, Jodhpur, Kangra, Kannur, Kolkata, Mumbai, New Delhi and Patna. Note that IITs do not offer a course in Fashion Technology.

Eligibility is 10+2 with Physics, Chemistry and Mathematics. Admission is through an entrance exam which is usually held in February. Online registration happens during the months of November-December.  You have an option for Paper Based Test (PBT) or Computer Based Test (CBT).

This test comprises of various sections like Quantitative Ability; Communication Ability and English Comprehension; Analytical and Logical Ability; General Knowledge and Current Affairs and case study. Shortlisted candidates from the written entrance examination are required to undergo Situation Test/Group Discussion (GD)/Interview.

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