You’ve probably heard about carbon offsetting, where companies or individuals can pay to remove carbon dioxide from the air to “cancel out” their emissions. But as we consider the next steps for our country, there are some important questions to consider: how exactly does it work and can we trust it? Is it actually helping the climate?

The idea behind carbon markets is simple. Companies that pollute can purchase ‘carbon credits’ from environmental projects that absorb or avoid releasing CO2, like planting trees or installing renewable energy. One credit equals one ton of CO2 removed from the atmosphere.

While this approach seems straightforward, investigations have revealed the risk of greenwashing — creating the misleading impression that a product or service is “environmentally conscious”.

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