Most of us are familiar with the idea of branding, but have you ever considered yourself as a brand? It might surprise you to know that you are not just a person: you are a brand.

Yes, you heard that right, much like your favourite sneakers or smartphone, people can also brand themselves specifically to position themselves personally, academically, and professionally in a specific light. In the same way that your favourite products position themselves as the solution to specific needs or problems, the way you ‘brand’ yourself can help you build relationships and open up a world of opportunities in your life.

I’ll admit, it is a different way of thinking about yourself and your actions but if you are following any influencers on social media, this is not a new or unfamiliar concept in today’s culture. It is crucial to understand and adapt branding so you can become more intentional and guided when making your way on your journey.

Let’s uncover some strategies to help you stand out in the crowded rooms of college admissions and networking sessions.

What is personal branding for individuals?

Imagine personal branding as your own private and exclusive label. It is what people think of when they hear your name, see your posts on social media, read your application essays, or interact with you. It’s about showcasing your unique mix of skills, passions, and experiences that make you who you are! But it’s more than just a cool logo or a catchy tagline; it’s about consistently presenting the best version of yourself to the people that you interact with. So, whoever is viewing your social media profile or interactions online, will know what you are all about and what to expect when they interact with you.

Subscribe to The Teenager Today print / digital editions to read the full article.

The post Brand Yourself: Unlocking Doors to Your Future appeared first on The Teenager Today.

Do you ever worry about how you look? Have you ever wanted to make a second first impression? Many people are self-conscious about how people perceive them. Image consultants work with individuals to improve a person’s image. It is a fun field that changes people’s lives for the better.

What’s this career about?

An image consultant is a coach who brings meaningful, lasting and authentic change in the life of their client by working with their ABCDs, i.e., Appearance, Behaviour, Communication and Digital footprint.

They strategically assess some or all of the ABCDs of a client’s image.

Appearance is an important factor. It is not just about telling a client to wear this and not that. They guide their clients on style that matches their current profession and personality, fabric types and care, boardroom attire, current closet, hairstyles and makeup.

Behaviour is all about attitude. Does your attitude reflect the position that you are in? Are you leading by example? Examining a client’s current behaviour and realigning them with the image they want to create and project is where the image consultant comes into play.

Communication is another factor in making sure a client’s image is in line with the position they have now, but also the position they want to aspire to be in. One of the best things about communication is that while it may not be something a client does well now, it is something that can be taught and learned and this is where a good image consultant comes in.

Teaching communication skills is not as easy as saying “Hey, just say it this way.” An image consultant gets to know the client so that they can effectively find ways to improve on the communication skills the client already has and also help him/her find new ways to contribute and set themselves apart from the pack.

In the digital age we live in, many do not understand the importance of maintaining Digital footprint on the web that reflects an image they want to show to the world. One post, one comment, one share or one photo can damage a reputation quickly. It is up to the image consultant to round out their client’s overall image by hitting on this specific target.

They can help their clients review what is currently being seen online and how they can be sure what they are sharing and how they are sharing it is part of the larger picture that is their image and often what others may be seeing before they even meet them in person. Google can be your friend or your worse enemy.

Image consulting is a complete skill and art; it brings you a sense of fulfilment. Many consultants specialize in a certain area, such as clothing, social etiquette or public speaking.

PLUS!

• How do I get there?
• Key skills
• Institutes
• Employment prospects
• Pay packages

Read the full article by subscribing to the print magazine or the digital edition.

The post Image consulting: Creating a fabulous impression appeared first on The Teenager Today.